veryone has seen the tremendous growth of eSports throughout the years. Because of that, several brands worldwide invest their products in eSports marketing. These brands help the industry in making people learn about its potential. The tremendous awareness started last 2015.
During 2014, more than 800,000 people only know what eSports is all about. However, that number changed rapidly. Since 2015 started, billions of people have shown their interest towards it. This is the reason why eSports received a massive growth in viewership, too.
By 2017, eSport growth had risen to 1.28 billion. After a year, they had reached 1.43 billion. This incredible growth also increased eSport viewership until 2020.
How much can the eSports Industry Grow?
As long as eSports tournaments attract audiences, they will continue to earn a considerable amount of money. As long as the viewers are willing to watch those tournaments and matches on their smart devices or PCs, you will continue to see impressive eSport growth.
Franchising and sponsorships also have essential roles in eSports industry growth. Fortunately, more and more brands are willing to become sponsors of the said industry.
ESports is also doing well in franchising. Recently, the Overwatch league has offered a $20 million price for each franchise. Additionally, they also received $90 million from Twitch last 2018 because of the league’s exclusive distribution.
Smite World Championship Prize Pool
Last 2016, the Smite World Championship have offered a $1,000,000 prize pool for the professional gamers in Atlanta. This successful event has proven that eSports has an ever-growing industry.
eSports in the Philippines
An eSports company called TNC Philippine Holdings Inc. does an excellent job in safeguarding the eSport growth all over the country. They focus on developing several events that can target multiple gaming platforms. This technique will help them strengthen their country’s awareness of eSports.
The team loves to dive into research, innovations, and development to provide new marketing strategies for the eSport growth in the Philippines.
eSports Marketing
Based on the current study, the eSports market can generate at least $1.8 billion in 2022. Because of the public’s massive interest, they can receive 453.8 million audiences each year.
The eSports industry becomes more and more popular that the International Olympics is now willing to understand it better. This industry also offers sizable prize money like any traditional competitive sport. As long as the public sustains their interest, the industry will continuously receive an impressive eSports future growth both in business and viewership.
With the advanced technological progress, Virtual Reality and Augmented Reality will also join the industry. This incredible improvement is not impossible since professionals continuously study innovations for the industry to survive.
