IRVINE, California – Global architecture and engineering firm HOK (Formerly Hellmuth, Obata + Kassabaum), has been selected to be Allied Esports’ partner in building its new retail eSports locations.
HOK and Allied Esports will commence work on building the new locations as soon as possible. The first planned location is at Simon’s Mall of Georgia in Buford, Georgia, to open sometime by the end of the year.
HOK has a global reputation for their successful entertainment and sports venue designing projects, such as the renovations of State Farm Arena and the newly-built Mercedes-Benz Stadium in Atlanta.
Aside from its track record in building spaces for a diverse range of sectors, HOK has also built up a place for itself in the world of eSports as a leading figure.
HOK has collaborated with private video game developers, professional gaming teams, and even cities that wanted to develop their eSports facilities.
HOK’s work with these clients have ranged from crafting master plans, conducting building studies, and conceptualizing and building venues from the ground up.
Jud Hannigan, CEO of Allied Esports, expressed his elation at HOK’s involvement with the project.
He believes that HOK’s experience with similar projects, as well as their enthusiasm in being involved in eSports projects, will be invaluable for their on-mall eSports venture, which will be the first of its kind.
Hannigan said that they are excited to reveal the plans for the eSports venue to gamers in the Southeast USA, and will proceed to create further facilities and eSports experiences, as part of an ever-growing eSports venue network.
HOK says that its intimate experience with entertainment, hospitalityu, and sports project feed into their current proficiency in the eSports space.
Coupled with their recent successes in said space, they intend to craft progressive and impressive eSports venues that cater to the desires of the professional players, coverage outlets, businesses, and eSports audiences of the modern day.
Rashed Singaby, Senior Designer for HOK, said that they’re thrilled by the opportunity to fulfill Allied Esports’ wishes to realize this never-before-seen concept.
Allied Esports, he says, has spearheaded innovation in the eSports space, and their collaboration will have a large part in the trajectory of the world of eSports going forward.
HOK has been conducting extensive research, combining their tenure in more traditional spaces and their recent experiences in the eSports world, in order to realize the ideal eSports location of the future.