SANTA MONICA, California– Activision Blizzard had recently announced the finalization of a new multi-year eSports deal. The deal contains various agreements, but most prominent of these is making YouTube Activision Blizzard’s exclusive partner in streaming their eSports globally.
This includes the live streaming of games such as Overwatch, Starcraft, Hearthstone, and Call of Duty.
However, this “strategic relationship”, as both parties refer to it, does not extend to China.
The two parties explained that Google Cloud will become the “preferred provider” for Activision Blizzard’s eSports hosting framework.
In addition to this, fans will be able to access Activision Blizzard live eSport event streams on YouTube for as long as this deal is in effect. According to the company, Google Cloud was chosen primarily because of its advanced AI, as well as other useful features.
The company added that players will see a great benefit from this agreement with Google, especially for premium users, as packet loss and latency will be minimized if not virtually eliminated.
The AI possessed by Google Cloud will also enable Activision Blizzard to give players “optimal personal interactions”, in their words.
This is intended to give them in-game offers and “differentiated gaming experiences” that are tailor-made for their tastes and preferences.
This comes right in time for the Call of Duty League that kicked off on January 24 2020 in Minnesota.
The League features dozens of Call of Duty teams going head-to-head in Call of Duty’s iconic maps in tense 5v5 battles, with the latest iteration being played in Activision’s 2019 reimagining of Call of Duty: Modern Warfare.
Following this will be the launch of the first 2020 Overwatch League season on February 8, 2020.
Fans will be able to enjoy live coverage of both the Overwatch League and the Call of Duty League through YouTube streams because of the new agreement. Both leagues will be livestreamed on their respective YouTube channels.
Regarding this latest deal, Ryan Wyatt, head of gaming for YouTube, spoke on YouTube’s behalf about their sentiments regarding this new deal.
According to Wyatt, both the Overwatch League and Call of Duty League are prime exemplars of world-class quality in eSports, for both players and viewers alike.
Wyatt said that his previous experiences as a commentator for Call of Duty eSports has made him incredibly excited for Activision Blizzard and Google’s collaboration in hosting the digital live streaming of all Activision Blizzard eSports going forward.
He went on to say that the cooperation between the two companies will further demonstrate YouTube’s commitment to providing the world with a premium game live streaming product.